BULA!

Bula Shirts are an embodiment of the culture of the Pacific

Colour, vibrance, and culture at the centre of every design, with sustainability and effortlessness as our primary focus.

Our childhood years were spent in the warmth and cheer of Fiji, and this sentiment is reflected in every design, old and new. 

The Bula Shirt brand finds its style in the colours of the Pacific, and the ease of the Pacific Way. Our prints are reflective of the natural wonder of the islands that dot our vast ocean, and the cultural artefacts, prints, and patterns that formed the background of our consciousness. 

Bula Shirt is for the everyday - in the city, at the beach, or in your home.

Sustainable Style

The protection of our planet forms the foundation of all we do.

Designed in Australia, our Bula products are made to order, ensuring net-zero waste, and minimal environmental impact. This does mean that your order will take 14 days to reach you, but this is the small cost of being kind to our environment.

Our eco-friendly approach extends to our choice of producers, favouring those that ensure that ink dyes do not harm waterways, and that any polyester fabric (like those of our swimsuits) are made using recycled materials.

Sustainability is a universal, human responsibility, and we thank you for being on this journey with us.